The Brij Blog

Stay up to date on the latest trends and cutting-edge strategies in omnichannel marketing.

July 6, 2026

Sunrise 2027: The Barcode to QR Shift

Sunrise 2027 is transforming retail by shifting from barcodes to QR codes. See how GS1 Digital Link works and how brands can capture first-party data and boost customer engagement.

The Brij Blog

Sunrise 2027: The Barcode to QR Shift

Retail Media Is a $69 Billion Channel You Still Can't Measure. Here's How to Fix It.

The $26.4B Prime Day Trap: Record Sales, Zero Customer Data

How to Maximize Your Registration Rate: A Playbook for Higher Opt-In Rates

How Brij Runs Your Rebates and Sweepstakes, from Rules to Payout

How Brands Use Brij to Win in Ulta and Sephora

The TikTok Measurement Gap That's Costing Omnichannel Brands Real Revenue

Amazon Packaging Inserts Are Allowed – Here's What Your Team Needs to Know

How Brij Improves Both Sides of the LTV:CAC Equation – Simultaneously

What Meta and OpenAI's Autonomous Ad Infrastructure Means for Brands

How Top Brands Are Using Brij to Win in Target

Brij + Rivo: Turn Every Retail Sale into a Loyalty Moment

Navigating the New Era of Food Testing Legislation

The Post-Purchase Experience Maturity Curve: How to Maximize 1P Data Capture

How to Drive Foot Traffic to Retail (and Know Who Bought)

Turning Receipts into Revenue: What Brands Can Actually Do with Receipt Data

How to Increase Rebate Conversion Rates: Best Practices for Brands

Why First-Party Data Is Critical for Omnichannel Brands

Brij for Retailers: A Look at Lowe’s

8 Customer Retention Strategies for Omnichannel Brands

Why Collecting Reviews Is No Longer Optional

How to Turn a Massive Expense into a Proactive Marketing Investment

How Brij Powers SB 646 Compliance Through Transparency and Automation

Sunrise 2027: The Barcode to QR Shift

Brij + Hark: Capture Deeper Customer Insights Across Every Channel

How to Use the Brij AI Analytics Agent to Generate SKU-Level Customer Reports

Connect Everything: How Brij's New API Unlocks the Full Power of Your Customer Data

Meta Conversions for Retail: 6 Use Cases Brij Unlocks

Rebates vs. Coupons: Why Brands Are Rethinking Point-of-Sale Discounts

Why You Should Run Sweepstakes Marketing (and How to Do It With Brij)

Brij + Bazaarvoice: Capture and Syndicate Product Reviews Everywhere You Sell

Guide: How to Launch in Retail, New Marketplaces, & New Digital Channels Successfully

Identifying Amazon Buyers: How to Capture First-Party Customer Data from Amazon Sales

Beyond B2C: How Brands Use Brij to Power B2B Expo & Event Experiences

Brij Custom Domains: Branded Experiences That Build Trust and Drive Conversion

Brij vs. Building Experiences In-House: Why Teams Choose Brij

How Brij Helps Customer Success Teams Educate, Onboard, and Protect Brand Reputation

Why AI Shopping and In-Chat Checkout Will Redefine Retail

Navigating the THC Ban and Building Resilience with First-Party Data

2025 Holiday Gift Guide: Gift Ideas for Everyone On Your List

Black Friday 2025 Results Recap: AI, Social, and the Identity Advantage (And What Marketers Should Do Next)

Turn Warranty Registration into a Lifetime Customer Connection with Brij

How to Drive Consideration, Conversion, & Retention with Brij’s Dynamic Content Experiences

The Marketer’s Guide to Meta Omni Ads (and Why They Matter Now)

Customer-First Digital Rebates: Automate Compliance, Verification, and Payouts with Brij

Meet Your New Omnichannel Data Analyst: The Brij AI Analytics Agent

How to Turn Brij Analytics Into Revenue-Driving Insights

The 2025 Omnichannel BFCM Playbook: From Holiday Sales to Long-Term Growth

Connecting the Dots: The Value of the Brij Shopify Integration

How Leading Baby Food Brands Turn AB 899 Into a Competitive Edge with Brij

Closing the Attribution Gap: Launching Meta Omnichannel Ads with Brij

Sweepstakes Marketing: Drive Retail Velocity and Capture Customer Data with Brij

Transforming Customer Engagement: Brij's Klaviyo Automation

12 Ways Brij Transforms Customer Acquisition in Unowned Retail Channels for 2025

Brij Combines Security and Scale with SOC 2 Milestone and Fresh Funding

Brij Secures $8M in Oversubscribed Round to Power the Future of Offline-to-Online Customer Relationships

Thinking About Building Your Own AB 899 Compliance Solution?

Brij vs. Aisle: The Ultimate Solution for Omnichannel Brands

The Power of Out of Home Advertising: Best Practices for Success

Globalizing Your Brand: International Routing with Brij

Brij’s Guide to Product Serialization: Driving Authenticity, Engagement, and Growth

Digital Rebates: Maximize Engagement & Retail Success

All Baby Food Brands Need to Know About AB 899.

Seven Things You Need to Know From Shoptalk 2024

Brij’s Top Takeaways from ExpoWest 2024

Get Personal: Why Personalization is the Key Brand Differentiator

Q-R You Ready? The Future of QR Codes

Join the Party: Why You Should Consider First-Party Data

Reeling Them In: The Importance of Customer Retention and Product Reorder

Let’s Be Honest: Inspiring Customer Loyalty with Transparency and Trust

Meet Our CEO & Co-Founder, Kait Margraf Stephens!

How Brands Can Simplify the Warranty Activation and Product Registration Process

The Value of Calls-To-Action & CTA Best Practices

Bridge the Gap Between Physical Products and Digital Experiences

Meet Our CTO & Co-Founder, Zack Morrison!

Brij Launches Platform for One-Touch Product Registration and Reorder via QR Codes

Do People Use QR Codes in 2026? (Spoiler Alert: YES!)

Customer Experience After the Sale: Going from Funnels to Flywheels

Meet our Senior Full-Stack Software Engineer, Sushrutha (Sush) Ravish!